Forbes speaks of the media jackpot at the end of the hispanic market rainbow -- estimated at $1.5 trillion per year by 2015. Murdoch, Comcast, Disney and other mega-brands battle to reach and connect with this expanding consumer and political frontier.
More than purchasing power, with a US Latino population of 53,000,000+ (estimated to more than double over the next 30 years), we see the reach to replace the baby boomers, to define political policy and elect our next presidents.
With more and more advertising dollars being channeled by brands and causes to reach this consumer and voter, a disconnect often marginalizes true connection and influence within this demographic. Seeing beyond the headlines, and the label “Hispanic Market” is necessary to understand the very diversity within this segmented space -- where seventeen subcultures span this ethnic landscape.
While complex in culture, and means to market, the rewards are higher than ever, as is the necessity. Colony simplifies the complex, and expands these opportunities for our clientele.